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National Repository of Grey Literature

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Marketing of Non-profit Organizations with a Focus on Humanistické Centrum Narovinu Vrzalová, Marcela ; Bursíková, Marcela (advisor) ; Mottlová, Libuše (referee) Diplomová práce na téma "Marketing neziskové organizace se zaměřením na Humanistické centrum Narovinu" je rozdělena do dvou částí. První část popisuje neziskový sektor a jeho přístup k marketingu. V centru zájmu druhé části stojí občanské sdružení Humanistické centrum Narovinu a jeho marketingové aktivity. Na základě teoretických poznatků, analýzy konkurenčních organizací a na základě výzkumu veřejného mínění o neziskových organizacích jsou Humanistickému centru Narovinu navrhnuty taková zlepšení maketingových aktivit, které mohou zvýšit povědomí o tomto občanském sdružení, zvýšit zájem o dobrovolnou pomoc v organizaci a zvýšit počet adoptivních rodičů a ostatních dárců, což bylo cílem této práce. Detailed record

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